The buffet coffee "Coffee Zero Bar" received 30 million A round financing.

Coffee has become an indispensable high-frequency consumer goods for white-collar workers in the business circle. in addition to Starbucks, the self-service coffee machine is also a convenient choice.

Coffee Zero Bar, established in February this year, is a company that operates intelligent self-service coffee machines. According to 36 Krypton, the company has just received 30 million yuan in round A financing from Western Capital.

In fact, the self-service coffee machine does not have any technical threshold, which has long existed in foreign countries. However, the device of Coffee Zero Bar has built-in Android and WiFi modules, and users can place an order and WeChat Pay on the touch screen, or directly place an order and scan the code through the official Wechat account on the mobile, and wait 45 seconds to get a cup of freshly brewed coffee. The equipment places dried coffee beans provided by Beijing Taigu Coffee Factory (supplier of Shangdao, Pacific and other coffee shops). It makes coffee through grinder and brewing mechanism, providing a total of 16 kinds of coffee and 4 kinds of drinks at prices ranging from 8 to 16.

The equipment information is synchronized with the cloud database in real time, and the relevant personnel can remotely control and lock the device at the back end, and can understand the "inventory" in real time. The equipment can hold materials for brewing up to 250 cups of coffee. When the materials are insufficient, the back-end system will prompt the relevant personnel to replenish the goods. The company CEO Gavin Wang told 36 Krypton that dried coffee beans have a long shelf life in non-wet conditions, and that according to current sales, the coffee beans in each replenishment can be used up in a few days to ensure freshness.

Vending machine Youbao once concluded that people with a monthly salary of less than 8000 yuan prefer to consume soft drinks, and Youbao's selection and distribution strategy are aimed at these people. On the other hand, people with a monthly salary of more than 8000 prefer to consume coffee, tea and coffee zero bar. Do they have the opportunity to be a high-end version of Youbao?

Coffee zero bar layout strategy is indeed more targeted, mainly selected in no coffee shop, medium-and low-grade office buildings. The equipment covers an area of only 0.8 square feet, making it possible for buildings that do not have space conditions to open cafes to provide this service. Although not all high-end office buildings, Gavin believes that the low end of the office does not mean that people who work in the office do not have the spending power, among which there are still many high-income white-collar workers with coffee demand, while the self-service coffee machine saves store rent and labor costs, and there is a price advantage when choosing the same level of materials, and coffee takeout does not need high distribution costs.

However, as we all know, the quality and taste of Starbucks coffee are not excellent, and the main reason why petty-bourgeois white-collar workers like to go there is the environment. There is a question mark as to how many people are willing to pay on the self-service coffee machine.

At present, the Coffee Zero Bar has been stationed in more than 160 buildings in Beijing, with an average daily sales of more than 80 cups of each equipment. The official Wechat account has been online for 10 days, with nearly 50, 000 users following, and users placing orders through mobile accounts for 60% of the total sales.

The self-service coffee machine is developed by the company to the factory. In order to collect funds quickly, the company has launched a "entrusted investment" model, which is aimed at people who do not have the time and energy to take care of and want to invest. Investors invest tens of thousands of yuan / year in equipment, and the company is responsible for operation. the amount of profit belongs to the investor, of course, the loss cost is also borne by it.

The Coffee Zero Bar was established in early February this year and has a team of 40 people. In May this year, he received a rich capital of 5 million yuan in angel investment. The company's founder Gavin Wang was a former senior manager of Nokia and Kodak in China and the director of business development of EMC in China. The other two partners, Gary Zhang and Wu Wei, also have many years of background as foreign executives.

Original article, author: Twilight Rain, if reproduced, please indicate the source: http://36kr.com/p/5040200.html