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Analysis on the Marketing Strategies of Starbucks activity products
On March 12, Starbucks Zhenxuan Shanghai roaster launched its first live NPC immersive experience game simulated coffee farm. It is understood that the event will be held three times a day from March 12 to April 25, each with a different plot. Customers can experience the operation process of the coffee farm through interactive games, learn about the coffee planting process and other small knowledge in a more interesting way, and win the exclusive workshop.
2021-03-28 Buck used marketing means what activities products strategies analysis March -
Is the coffee free at the Coffee Festival? what's so funny? Is the sixth Shanghai Lujiazui Coffee Festival crowded?
With the passage of time and the popularity of coffee culture, Coffee also ushered in its own festival-Coffee Festival. The rise of the coffee festival can be traced back to the Bohua Hotel products Exhibition, the largest coffee exhibition in the country, which specially delineates the area of the coffee festival, and the arrival of the coffee festival also makes more and more coffee.
2021-11-02 -
Having coffee with Harry Potter pets the popularity of owl cafes in Japan is growing.
The popularity of Owl Cafe in Japan is on the rise. The Japanese Ike Fukurou cafe owl is regarded as a lucky bird in Europe, America and Japan, but it is usually difficult to see it, not to mention raising it at home. So some owl cafes came into being. They provide a space for close contact and interaction with owls, showing all kinds of lovely gestures of owls. Now owls
2015-12-22 Harry Potter pets together coffee owls cafes Japan popularity constantly -
Brazilian coffee brand Santa Lucia Arcaya Acaia handmade coffee beans recommended
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) flavor: full of juicy clean flavor, flower, sweet, tropical fruit Brazil Santa Lucia Santa Lucia sun delicious Brazil is really rare! Especially in Brazil, where you can flush by hand and drink comfortably, which is why there are so few "bakers"
2018-07-26 Brazil Coffee Brand Santa West Asia aka Acaia hand-made Coffee beans -
The marketing strategy of coffee shop for the newly rich class
The quiet rise of China's newly rich class will make China's social structure more stable and mature, and at the same time, it also means that more consumption energy will be released, and the marketing of the new rich market should be different from that of our traditional mass market. it is necessary to adopt marketing strategies suitable for the newly rich. The first is optimal marketing. For the newly rich, high-quality products with added value are really good.
2015-04-10 Coffee shop aimed at newly rich class marketing strategy China quietly -
The secret of winning the 2018WBC World Barista Championship! The final contestants are introduced with beans!
Professional coffee knowledge exchange more information about coffee beans Please follow the Coffee Workshop (Wechat official account cafe_style) 2018 the World Barista Competition will soon be over. First of all, congratulations to Agnieszka Rojewska from Poland on winning the championship and the first female barista in history. I'm really excited! (of course I mean her) not to say that everyone may not know, it turns out
2018-06-24 2018WBC World Coffee Competition Champion Mystery final Choice -
Shanghai illy Coffee School website Yili Coffee / illy Coffee University Coffee tasting course sharing
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Sommelier del caffe tasting barista, the wine tasters' word-Sommelier, is now beginning to be used by tasting baristas. At present, only illy Coffee University holds this kind of coffee tasting course every year, and the speaker of the course is illy Coffee Company.
2018-07-03 Shanghai illy Coffee School official Italy University appraiser course sharing -
Coffee knowledge collection
Domestic players mostly experience the second wave of fine coffee baptism, Starbucks, Beats, Knudsen, George Hall, Kenneth Davis, David Schumer, Kevin Knox, Art Coffee, Sweet Maria, Green Mountain Coffee, Fair Trade, are common memories.
2014-05-20 Coffee Knowledge Boutique Coffee -
There is a cafe in a glass house in Bangkok, which sells makeup, food and experience.
For the exchange of professional baristas, please follow the coffee workshop (Wechat official account cafe_style) Thonglor District of Bangkok has always been a gathering place for young people, international cuisine, trendy bars and various avant-garde lifestyle shops. Recently, organic beauty brand Patom opened a new store in the residential area of Thonglor. Patom invited to come to the fore in recent years.
2017-05-26 Bangkok there is a installed in glass house cafe makeup food experience -
Introduction of Honduran Coffee by Best of Honduras Late Harvest
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Acer coffee accounts for 30% of the total agricultural GDPA and 4% of the national GDP. Between 2016 and 2017, Honduras exported about 437,000 metric tons of coffee and earned foreign exchange of US $70 to US $1.4 billion, making it one of the most important coffee producing countries in the world.
2019-05-27 Best Honduras Late Harves -
Brazil excellent Cup wins in South America Yellow Bourbon roasted Coffee beans _ introduction to Santa Lucia Manor, Brazil
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Brazil Coffee Manor Santa Lucia Santa Lucia sun delicious Brazilian coffee is really rare! Especially in Brazil, where you can make it by hand and drink comfortably, which is why Brazilian coffee is rarely on the shelves. This very unique flavor of Santa Lucia
2018-10-12 Brazil Excellence constant Victory South America Yellow Bourbon medium Bake Coffee beans Santa West Asia Zhuang -
The 11th Coffee and Food Culture week in Zhengda Plaza opens magnificently.
15:00 Beijing time, with the world barista competition China trials Shanghai Division (CBC) live music sounded, after a series of busy preparation, organization and construction work, the 11th Coffee Food Culture week sponsored by HOTELEX officially kicked off today on Golden Avenue, 3 / F, Zhengda Plaza, Shanghai. (applause here) although today is a working day
2016-10-29 Zhengda Square 11th Coffee Food Culture week gorgeous unveiling Beijing -
The third wave of boutique coffee history coffee trend
The third wave of six evolutionary elements: 1. Pay attention to the regional flavor the second wave of coffee people are used to describing coffee flavor in terms of producing country. However, there are dozens of coffee varieties and different climates and soil and water environments in the same country, so it is not necessary to buy the right variety and soil and water in the right country. The third wave is changed to a more specific producing area, manor and latitude.
2016-06-07 Third boutique coffee tide history trend -
The third wave of fine coffee filter black coffee has become a single bean grinder in the mainstream producing area.
1. Pay attention to the regional flavor the second wave of coffee people are used to describing coffee flavor in terms of producing country. However, there are dozens of coffee varieties and different climates and soil and water environments in the same country, so it is not necessary to buy the right variety and soil and water in the right country. The third wave is changed to more specific producing areas, manors, latitudes, elevations, treatment methods, and micro-gases.
2016-06-30 Third boutique coffee follicles mainstream producing areas single mill bean machine -
Cross-strait Coffee official website _ how much is the fee for cross-strait coffee franchise
= "Cross-Strait Coffee official website" = = professional coffee knowledge exchange more coffee bean information please pay attention to coffee workshop (Wechat official account cafe_style) coffee, Western food and other Western food, if integrated with Chinese traditional culture, I believe it will create a new market comprehensive effect (Synergy). Before it is popular in mainland coffee shops, cross-strait coffee has long seen the mainland coffee market.
2018-05-10 Cross-strait coffee official website building China people's coffee culture franchise fee how much -
The third wave of boutique coffee introduction of the European Fine Coffee Association and the American Fine Coffee Association
Most domestic players experience the second baptism of boutique coffee. Starbucks, Bitz, Knudsen, George Hall, Kenneth Davis, David Schumer, Kevin Knox, Art Coffee, Sweet Maria, Green Mountain Coffee and Fair Trade are common memories. But after the millennium, the second wave has become old, and the third wave of boutique coffee has become its own style. The former second wave of operators, in order to upgrade
2016-01-14 Third boutique coffee tide Europe association United States will introduction -
What kind of culture does coffee belong to | A brief analysis of the influence of coffee history and culture
Professional coffee knowledge exchange more information about coffee beans Please follow the coffee workshop (Wechat official account cafe_style) [coffee] the word "coffee" comes from the Greek Kaweh, meaning strength and enthusiasm. Coffee trees belong to perennial evergreen shrubs or small trees of Rubiaceae, and coffee beans refer to the nuts in the fruit of coffee trees, which are roasted by proper baking methods. A standard cup of coffee
2019-10-01 Coffee belongs to one what culture analysis history influence professional coffee -
Ways to improve the tasting ability of baristas how can baristas improve their ability to taste coffee?
How do coffee cup testers train their sense of taste? if you are working as a barista but don't know how to taste coffee, or if you have poor evaluation ability, try the following professional advice provided by Chongqing Brista barista barista training School. Interested people may try to train themselves to more accurately describe the taste and characteristics of coffee. What's the taste for?
2016-02-27 Promotion coffee taste ability method how can improve coffee cup -
An introduction to Coffee Culture and Customs in France A detailed Analysis of the History of Coffee Development in France
First, the history of coffee in France: in 1644, merchants who formed coffee bars in Central China brought coffee into France, and the places where coffee was used at the beginning were concentrated near the coffee bars. In 1699, Turkish Ambassador Luo Liwen. SuleimanAga specially rents a pound castle to celebrate the coffee banquet in China, just to bring the coffee to the French King's Road in Paris.
2015-11-25 France coffee culture amorous feelings introduction detail analysis coffee development history -
Coffee shop start up a little smart-learn 6 tips to open a coffee shop without losing money
Communication of professional baristas Please pay attention to Coffee Workshop (official Wechat account cafe_style) the catering industry is the first choice for many people to start a business, among which coffee and afternoon tea shops are the most popular among young people. But do you know the types of coffee shops? How many parties do you have to control the cost of a coffee shop in order not to lose money? What's the secret about the choice of the coffee shop, the arrangement of seats, etc.
2017-12-26 Coffee shop starting a business one point learning 6 tips losing money specialty coffee communication