Introduction of Colombian Coffee Evaluation Coffee label

Colombia coffee, I have to mention the logo of Colombia coffee. Whether you like Colombia or not, you must be familiar with this logo. Do you know what parts it consists of and what it means?

The logo consists of three parts.

The first part is the triangle in the background, which symbolizes the Andes and also implies that the Arabica coffee in Colombia coffee is grown in high-altitude mountainous areas. As we all know, Colombia's main coffee producing areas are distributed in three mountain ranges arranged in the word "Sichuan", which belong to part of the Andes. According to the geographical environment and climate, the characteristics and flavor of coffee in different regions are also the same.

The second part is the mule. Please note that it is not a donkey! Coffee farmers in Colombia actually use mules to carry coffee up the hill. Because the mountain roads in Colombia coffee-growing areas are very rugged, coffee farmers often use mules as transportation vehicles. Because of such unique geographical conditions, even with the development of transportation vehicles and science and technology today, coffee beans cannot be transported from more than 1000 meters above sea level and rugged mountain roads, so the way of carrying mules continues to this day.

The third part was the man in the straw hat, who had a name. His name was Juan Valdez. People used to call him Uncle Juan Valdez. Juan Valdez is the representative image of Colombia coffee growers and the symbol of Colombia coffee, which distinguishes it from coffee from other countries of origin and is accepted by different markets. Over the last 40 years, Colombia coffee growers have worked hard to create the JUAN VALDEZ brand we see today. In 2005, The New York Times recognized the importance of the brand in the United States, as its trademark recognition has surpassed many of the world's leading brands and has gradually become a world-renowned brand.

To better promote Colombia coffee, the Colombia Coffee Growers Association (FNC) has launched a real-life version of Juan Valdez based on this image.

Now this uncle is the third generation of the real version. Uncle Juan Valdez, representing Colombia coffee farmers, travels the world as an ambassador for Colombia coffee to promote Colombia coffee. The beard, straw hat and mule at his side were his must-haves. Uncle Bean was happy to see him at the 2010 Shanghai World Expo